Cranfield, D., & Santos-Rodrigues, H. (2013). The Human and Structural Capital Influence on the Launch of Own Brand Product Innovation(Link). 5th European Conference on Intellectual Capital.
Chicago Style CitationCranfield, Desireé, and Helena Santos-Rodrigues. "The Human and Structural Capital Influence On the Launch of Own Brand Product Innovation(Link)." 5th European Conference On Intellectual Capital 2013.
MLA CitationCranfield, Desireé, and Helena Santos-Rodrigues. "The Human and Structural Capital Influence On the Launch of Own Brand Product Innovation(Link)." 5th European Conference On Intellectual Capital 2013.
Warning: These citations may not always be 100% accurate.