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Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review / Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams

The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57

Swansea University Author: Williams, Michael

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DOI (Published version): 10.1362/146934715X14267608178686

Published in: The Marketing Review
Published: 2015
URI: https://cronfa.swan.ac.uk/Record/cronfa24990
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College: School of Management
Issue: 1
Start Page: 39
End Page: 57