Journal article 481 views
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review / Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams
The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57
Swansea University Author: Williams, Michael
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DOI (Published version): 10.1362/146934715X14267608178686
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
|Published in:||The Marketing Review|
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