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Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review / Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams

The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57

Swansea University Author: Williams, Michael

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DOI (Published version): 10.1362/146934715X14267608178686

Published in: The Marketing Review
Published: 2015
URI: https://cronfa.swan.ac.uk/Record/cronfa24990
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first_indexed 2015-12-09T01:56:45Z
last_indexed 2018-02-09T05:05:20Z
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spelling 2015-12-08T17:19:13Z v2 24990 2015-12-08 Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review Michael Williams Michael Williams true 0000-0002-3047-0332 false 075aa59a486ba89485d9068decf7814b bdb3695cb1093efbcb2e8be48217794d SODmJiJ3FO/lBqswm3tZs32HZhUyFASdV1DFdgIIhKs= 2015-12-08 CBAE Journal article The Marketing Review 15 1 39 57 0 0 2015 2015-01-01 10.1362/146934715X14267608178686 School of Management College CBAE CBAE None None 2015-12-08T17:19:13Z 2015-12-08T17:19:13Z School of Management College level Salma S. Abed 1 Yogesh K. Dwivedi 2 Michael D. Williams 3
title Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
spellingShingle Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
Williams, Michael
title_short Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_full Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_fullStr Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_full_unstemmed Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_sort Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
author_id_str_mv 075aa59a486ba89485d9068decf7814b
author_id_fullname_str_mv 075aa59a486ba89485d9068decf7814b_***_Williams, Michael
author Williams, Michael
author2 Salma S. Abed
Yogesh K. Dwivedi
Michael D. Williams
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container_start_page 39
publishDate 2015
institution Swansea University
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published_date 2015-01-01T12:25:47Z
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