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Should consumers request cost transparency? / Antonis C. Simintiras; Yogesh K Dwivedi; Geetanjali Kaushik; Nripendra P. Rana

European Journal of Marketing, Volume: 49, Issue: 11/12, Pages: 1961 - 1979

Swansea University Author: Simintiras, Antonis

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DOI (Published version): 10.1108/EJM-02-2015-0086

Published in: European Journal of Marketing
Published: 2015
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College: School of Management
Issue: 11/12
Start Page: 1961
End Page: 1979