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Journal article 1276 views 810 downloads

Social media in marketing: A review and analysis of the existing literature / Ali Abdallah Alalwan; Nripendra P. Rana; Yogesh K. Dwivedi; Raed Algharabat

Telematics and Informatics

Swansea University Author: Rana, Nripendra

Published in: Telematics and Informatics
ISSN: 07365853
Published: 2017
Online Access: Check full text

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College: School of Management