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The impact of social networking sites on socialization and political engagement: Role of acculturation / Hatice Kizgin; Ahmad Jamal; Nripendra Rana; Yogesh Dwivedi; Vishanth Weerakkody
Technological Forecasting and Social Change
Swansea University Author: Kizgin, Hatice
Accepted Manuscript under embargo until: 18th March 2020
This research examines the extent to which immigrant consumers’' use of social networking sites affect their socialization and political engagement in the Netherlands. The study uses self-administered questionnaires to collect data from 514 Turkish-Dutch respondents of various ages, occupations...
|Published in:||Technological Forecasting and Social Change|
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This research examines the extent to which immigrant consumers’' use of social networking sites affect their socialization and political engagement in the Netherlands. The study uses self-administered questionnaires to collect data from 514 Turkish-Dutch respondents of various ages, occupations, levels of education and locations in the Netherlands. The study finds that the propensity to share information, the intensity of use, and privacy concerns positively impact socialization on online social networking sites. In addition, a significant positive relationship between socialization and political involvement positively impacts voting intentions. The study also examines the interaction effects of enculturation and acculturation orientations on the relationship between socialization and political involvement. The study’'s findings point to a positive moderating role of acculturation in this relationship but a negative one for enculturation. The study is the first to investigate simultaneously the drivers of socialization on social networking sites in the context of immigrant consumers and the impact of their socialization on political involvement and voting intention. The research further contributes to the scholarly work by exploring the interaction effects of acculturation and enculturation orientation. Theoretical and practical implications are discussed.
Political involvement; Social networking sites; Acculturation orientation; Voting intentions
School of Management