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The battle of Brain vs. Heart: A literature review and meta-analysis of “hedonic motivation” use in UTAUT2 / Kuttimani Tamilmani; Nripendra P. Rana; Naveena Prakasam; Yogesh K. Dwivedi

International Journal of Information Management, Volume: 46, Pages: 222 - 235

Swansea University Author: Prakasam, Naveena

  • Accepted Manuscript under embargo until: 12th August 2020

Abstract

Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of ac...

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Published in: International Journal of Information Management
ISSN: 02684012
Published: 2019
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa48180
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Abstract: Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice.
Keywords: Meta-analysis, hedonic motivation, intrinsic motivation, UTAUT2, citation analysis
College: School of Management
Start Page: 222
End Page: 235