No Cover Image

Journal article 54 views 10 downloads

Visualising Business Data: A Survey / Richard Roberts; Robert Laramee

Information, Volume: 9, Issue: 11, Start page: 285

Swansea University Author: Laramee, Bob

  • roberts18visualising.pdf

    PDF | Version of Record

    Released under the terms of a Creative Commons Attribution License (CC-BY).

    Download (10.85MB)

Check full text

DOI (Published version): 10.3390/info9110285

Abstract

A rapidly increasing number of businesses rely on visualisation solutions for their datamanagement challenges. This demand stems from an industry-wide shift towards data-drivenapproaches to decision making and problem-solving. However, there is an overwhelming mass ofheterogeneous data collected as...

Full description

Published in: Information
ISSN: 2078-2489
Published: Switzerland MDPI 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa48249
Tags: Add Tag
No Tags, Be the first to tag this record!
Abstract: A rapidly increasing number of businesses rely on visualisation solutions for their datamanagement challenges. This demand stems from an industry-wide shift towards data-drivenapproaches to decision making and problem-solving. However, there is an overwhelming mass ofheterogeneous data collected as a result. The analysis of these data become a critical and challengingpart of the business process. Employing visual analysis increases data comprehension thus enablinga wider range of users to interpret the underlying behaviour, as opposed to skilled but expensivedata analysts. Widening the reach to an audience with a broader range of backgrounds creates newopportunities for decision making, problem-solving, trend identification, and creative thinking. In thissurvey, we identify trends in business visualisation and visual analytic literature where visualisationis used to address data challenges and identify areas in which industries use visual design to developtheir understanding of the business environment. Our novel classification of literature includesthe topics of businesses intelligence, business ecosystem, customer-centric. This survey provides avaluable overview and insight into the business visualisation literature with a novel classificationthat highlights both mature and less developed research directions.
Keywords: business visualization, information visualization, visual analytics
College: College of Science
Issue: 11
Start Page: 285