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A meta-analysis of the factors affecting eWOM providing behaviour
Ellie Ismagilova 
,
Nripendra Rana ,
Emma Slade,
Yogesh Dwivedi
,
Nripendra Rana ,
Emma Slade,
Yogesh Dwivedi
European Journal of Marketing, Volume: 55, Issue: 4, Pages: 1067 - 1102
Swansea University Authors:
Ellie Ismagilova , Nripendra Rana , Emma Slade, Yogesh Dwivedi
-
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DOI (Published version): 10.1108/ejm-07-2018-0472
Abstract
A meta-analysis of the factors affecting eWOM providing behaviour
| Published in: | European Journal of Marketing |
|---|---|
| ISSN: | 0309-0566 |
| Published: |
Emerald
2021
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa55410 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
4 |
| Start Page: |
1067 |
| End Page: |
1102 |