Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations

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Deepti Aggrawal, Adarsh Anand, Gunjan Bansal, Gareth Davies

, Parisa Maroufkhani, Yogesh Dwivedi

Operations Management Research

Swansea University Authors: Gareth Davies , Yogesh Dwivedi

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DOI (Published version): 10.1007/s12063-022-00260-0

Published in:	Operations Management Research
ISSN:	1936-9735 1936-9743
Published:	Springer Science and Business Media LLC
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa59425
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College:	School of Management