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Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations

Deepti Aggrawal, Adarsh Anand, Gunjan Bansal, Gareth Davies Orcid Logo, Parisa Maroufkhani, Yogesh Dwivedi Orcid Logo

Operations Management Research

Swansea University Authors: Gareth Davies Orcid Logo, Yogesh Dwivedi Orcid Logo

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Published in: Operations Management Research
ISSN: 1936-9735 1936-9743
Published: Springer Science and Business Media LLC
Online Access: Check full text

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College: School of Management