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Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations
Operations Management Research
Swansea University Authors:
Gareth Davies , Yogesh Dwivedi
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DOI (Published version): 10.1007/s12063-022-00260-0
Abstract
Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations
Published in: | Operations Management Research |
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ISSN: | 1936-9735 1936-9743 |
Published: |
Springer Science and Business Media LLC
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa59425 |
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College: |
School of Management |
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