Dwivedi, Y., Eckstein, G., Shrestha, A., & Sassenberg, A. (2023). Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: A systematic literature review and future research agenda. Management Review Quarterly. doi:10.1007/s11301-023-00382-0
Chicago Style CitationDwivedi, Yogesh, Gary Eckstein, Anup Shrestha, and Anne-Marie Sassenberg. "Marketing Agility in Volatile, Uncertain, Complex and Ambiguous (VUCA) Contexts: A Systematic Literature Review and Future Research Agenda." Management Review Quarterly 2023.
MLA CitationDwivedi, Yogesh, Gary Eckstein, Anup Shrestha, and Anne-Marie Sassenberg. "Marketing Agility in Volatile, Uncertain, Complex and Ambiguous (VUCA) Contexts: A Systematic Literature Review and Future Research Agenda." Management Review Quarterly 2023.