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The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use

Panayiota Tsatsou

The Information Society, Volume: 28, Issue: 3, Pages: 174 - 188

Swansea University Author: Panayiota Tsatsou

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DOI (Published version): 10.1080/01972243.2012.670190

Abstract

This article examines the role of social culture in Internet adoption in Greece. It employs Hofstede's five-dimensional framework of national culture and analyzes the European Social Survey 2008 data. It finds that social culture in general and particularly people's past or future orientat...

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Published in: The Information Society
Published: Routledge 2012
Online Access: http://www.ingentaconnect.com/content/routledg/utis/2012/00000028/00000003/art00004
URI: https://cronfa.swan.ac.uk/Record/cronfa12931
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first_indexed 2013-07-23T12:09:05Z
last_indexed 2018-02-09T04:43:21Z
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spelling 2011-10-01T00:00:00.0000000 v2 12931 2012-09-28 The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use d028f25650fc2e24b34fa6ab78c63d91 Panayiota Tsatsou Panayiota Tsatsou true false 2012-09-28 This article examines the role of social culture in Internet adoption in Greece. It employs Hofstede's five-dimensional framework of national culture and analyzes the European Social Survey 2008 data. It finds that social culture in general and particularly people's past or future orientation in life, and to a lesser extent their degree of openness to difference and novelty in life, are significant drivers of Internet adoption in Greece. It argues that the persistently low level of Internet adoption in Greece can be explained by pointing to a traditional, uncertainty-avoidant, and novelty-resistant culture that discourages technological development and innovation. It concludes that to explain the statement “I don't want to use the Internet“ and frequency of use and other such behavioral patterns, one should look beyond demographics, practical, and real-life factors and examine broader and socioculturally embedded drivers of Internet adoption. Journal Article The Information Society 28 3 174 188 Routledge European Social Survey; Greece; Hofstede; Internet adoption; social culture; values 1 5 2012 2012-05-01 10.1080/01972243.2012.670190 http://www.ingentaconnect.com/content/routledg/utis/2012/00000028/00000003/art00004 COLLEGE NANME COLLEGE CODE Swansea University 2011-10-01T00:00:00.0000000 2012-09-28T11:58:00.6772833 Faculty of Humanities and Social Sciences School of Culture and Communication - Politics, Philosophy and International Relations Panayiota Tsatsou 1
title The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
spellingShingle The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
Panayiota Tsatsou
title_short The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
title_full The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
title_fullStr The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
title_full_unstemmed The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
title_sort The Role of Social Culture in Internet Adoption in Greece: Unpacking “I Don't Want to Use the Internet” and Frequency of Use
author_id_str_mv d028f25650fc2e24b34fa6ab78c63d91
author_id_fullname_str_mv d028f25650fc2e24b34fa6ab78c63d91_***_Panayiota Tsatsou
author Panayiota Tsatsou
author2 Panayiota Tsatsou
format Journal article
container_title The Information Society
container_volume 28
container_issue 3
container_start_page 174
publishDate 2012
institution Swansea University
doi_str_mv 10.1080/01972243.2012.670190
publisher Routledge
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Politics, Philosophy and International Relations{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Politics, Philosophy and International Relations
url http://www.ingentaconnect.com/content/routledg/utis/2012/00000028/00000003/art00004
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description This article examines the role of social culture in Internet adoption in Greece. It employs Hofstede's five-dimensional framework of national culture and analyzes the European Social Survey 2008 data. It finds that social culture in general and particularly people's past or future orientation in life, and to a lesser extent their degree of openness to difference and novelty in life, are significant drivers of Internet adoption in Greece. It argues that the persistently low level of Internet adoption in Greece can be explained by pointing to a traditional, uncertainty-avoidant, and novelty-resistant culture that discourages technological development and innovation. It concludes that to explain the statement “I don't want to use the Internet“ and frequency of use and other such behavioral patterns, one should look beyond demographics, practical, and real-life factors and examine broader and socioculturally embedded drivers of Internet adoption.
published_date 2012-05-01T03:14:49Z
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score 11.016258

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