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The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination

Panayiota Tsatsou

Questions de communication, Volume: 18, Pages: 63 - 88

Swansea University Author: Panayiota Tsatsou

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Abstract

On the grounds of the objective of this special journal issue to focus on qualitative approaches in the analysis of ICTs’ non-users, I report on the views of internet users and non-users in Greece regarding the main reasons lying behind their decision to adopt the internet or not. The aim is to answ...

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Published in: Questions de communication
ISSN: 2259-8901
Published: 2010
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URI: https://cronfa.swan.ac.uk/Record/cronfa12949
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spelling 2011-10-01T00:00:00.0000000 v2 12949 2012-09-29 The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination d028f25650fc2e24b34fa6ab78c63d91 Panayiota Tsatsou Panayiota Tsatsou true false 2012-09-29 On the grounds of the objective of this special journal issue to focus on qualitative approaches in the analysis of ICTs’ non-users, I report on the views of internet users and non-users in Greece regarding the main reasons lying behind their decision to adopt the internet or not. The aim is to answer the question: ‘what are the main forces driving people in Greece to adopt ICTs like the internet or not?’ The methodology is focus groups, which have constituted the final phase of a mixed three-phased empirical study and have specifically followed up the second phase, a large-scale quantitative survey. The research finds that the parameters of ‘need’, ‘learning’ and ‘incentives’ are the driving forces of non-adoption of the internet in Greece. These parameters must be seen in an everyday life context, as they are intimately associated with internet non-users’ everyday lives and their priorities in life. Thus, these parameters frame non-users’ resistant attitudes to the internet and the conscious decision of non-users not to adopt the internet, while challenging arguments about exclusion and lack of access. On the other hand, users have chosen to use the internet either willingly or under pressure. In the latter case, they limit their usage severely, thus demonstrating ‘resistant’ attitudes to advanced internet usage on the basis of their circumstances, priorities and values in life. The article also makes some methodological comments concerning the ways in which the focus groups enrich, strengthen or weaken the findings that the preceding quantitative survey offered. Journal Article Questions de communication 18 63 88 2259-8901 culture, everyday life, focus groups, Greece, Internet adoption, resistance 31 12 2010 2010-12-31 http://questionsdecommunication.revues.org/412 In French COLLEGE NANME COLLEGE CODE Swansea University 2011-10-01T00:00:00.0000000 2012-09-29T09:53:39.7823103 Faculty of Humanities and Social Sciences School of Culture and Communication - Politics, Philosophy and International Relations Panayiota Tsatsou 1
title The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination
spellingShingle The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination
Panayiota Tsatsou
title_short The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination
title_full The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination
title_fullStr The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination
title_full_unstemmed The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination
title_sort The role of everyday life and resistance culture in non-adoption of the internet in Greece: A qualitative examination
author_id_str_mv d028f25650fc2e24b34fa6ab78c63d91
author_id_fullname_str_mv d028f25650fc2e24b34fa6ab78c63d91_***_Panayiota Tsatsou
author Panayiota Tsatsou
author2 Panayiota Tsatsou
format Journal article
container_title Questions de communication
container_volume 18
container_start_page 63
publishDate 2010
institution Swansea University
issn 2259-8901
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Politics, Philosophy and International Relations{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Politics, Philosophy and International Relations
url http://questionsdecommunication.revues.org/412
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description On the grounds of the objective of this special journal issue to focus on qualitative approaches in the analysis of ICTs’ non-users, I report on the views of internet users and non-users in Greece regarding the main reasons lying behind their decision to adopt the internet or not. The aim is to answer the question: ‘what are the main forces driving people in Greece to adopt ICTs like the internet or not?’ The methodology is focus groups, which have constituted the final phase of a mixed three-phased empirical study and have specifically followed up the second phase, a large-scale quantitative survey. The research finds that the parameters of ‘need’, ‘learning’ and ‘incentives’ are the driving forces of non-adoption of the internet in Greece. These parameters must be seen in an everyday life context, as they are intimately associated with internet non-users’ everyday lives and their priorities in life. Thus, these parameters frame non-users’ resistant attitudes to the internet and the conscious decision of non-users not to adopt the internet, while challenging arguments about exclusion and lack of access. On the other hand, users have chosen to use the internet either willingly or under pressure. In the latter case, they limit their usage severely, thus demonstrating ‘resistant’ attitudes to advanced internet usage on the basis of their circumstances, priorities and values in life. The article also makes some methodological comments concerning the ways in which the focus groups enrich, strengthen or weaken the findings that the preceding quantitative survey offered.
published_date 2010-12-31T03:14:51Z
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score 11.012723

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