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E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case

Panayiota Tsatsou

BLIK: Journal for audiovisual culture, Volume: 2, Issue: 2, Pages: 30 - 39

Swansea University Author: Panayiota Tsatsou

Abstract

Drawing upon an everyday life framework, this article examines the role of time parameters, such as time pressure and coordination problems, in internet users’ perceptions and practices of e-commerce. The article reports on the findings obtained by in-depth interviews with internet users in Greece a...

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Published in: BLIK: Journal for audiovisual culture
Published: 2009
Online Access: http://www.blikonline.nl/inhoud.php?nr=14
URI: https://cronfa.swan.ac.uk/Record/cronfa12951
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first_indexed 2013-07-23T12:09:08Z
last_indexed 2018-02-09T04:43:23Z
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spelling 2011-10-01T00:00:00.0000000 v2 12951 2012-09-29 E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case d028f25650fc2e24b34fa6ab78c63d91 Panayiota Tsatsou Panayiota Tsatsou true false 2012-09-29 Drawing upon an everyday life framework, this article examines the role of time parameters, such as time pressure and coordination problems, in internet users’ perceptions and practices of e-commerce. The article reports on the findings obtained by in-depth interviews with internet users in Greece and concludes that time pressure and coordination problems are not the driving forces behind online purchases in Greece. The Greek consumers that were interviewed in this study construct alternative perceptions of time and hustle, while suggesting that e-commerce is not yet part of their consumption culture. Thus, the article’s findings contest research that claims that people resort to e-commerce as a means of time alleviation. It also contributes to the issue of time and ICTs by addressing non-Western social systems in countries where new media penetration is less apparent than in North-Western European countries. Journal Article BLIK: Journal for audiovisual culture 2 2 30 39 31 12 2009 2009-12-31 http://www.blikonline.nl/inhoud.php?nr=14 COLLEGE NANME COLLEGE CODE Swansea University 2011-10-01T00:00:00.0000000 2012-09-29T12:59:23.5173078 Faculty of Humanities and Social Sciences School of Culture and Communication - Politics, Philosophy and International Relations Panayiota Tsatsou 1
title E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
spellingShingle E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
Panayiota Tsatsou
title_short E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
title_full E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
title_fullStr E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
title_full_unstemmed E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
title_sort E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
author_id_str_mv d028f25650fc2e24b34fa6ab78c63d91
author_id_fullname_str_mv d028f25650fc2e24b34fa6ab78c63d91_***_Panayiota Tsatsou
author Panayiota Tsatsou
author2 Panayiota Tsatsou
format Journal article
container_title BLIK: Journal for audiovisual culture
container_volume 2
container_issue 2
container_start_page 30
publishDate 2009
institution Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Politics, Philosophy and International Relations{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Politics, Philosophy and International Relations
url http://www.blikonline.nl/inhoud.php?nr=14
document_store_str 0
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description Drawing upon an everyday life framework, this article examines the role of time parameters, such as time pressure and coordination problems, in internet users’ perceptions and practices of e-commerce. The article reports on the findings obtained by in-depth interviews with internet users in Greece and concludes that time pressure and coordination problems are not the driving forces behind online purchases in Greece. The Greek consumers that were interviewed in this study construct alternative perceptions of time and hustle, while suggesting that e-commerce is not yet part of their consumption culture. Thus, the article’s findings contest research that claims that people resort to e-commerce as a means of time alleviation. It also contributes to the issue of time and ICTs by addressing non-Western social systems in countries where new media penetration is less apparent than in North-Western European countries.
published_date 2009-12-31T03:14:51Z
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score 11.012813

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