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Product Innovation building, building the relevance of human capital: a case study

Helena Santos-Rodrigues, Louis Lousinha, Desireé Cranfield Orcid Logo

5th European Conference on Intellectual Capital (11 to 12 April 2013), Bilbao

Swansea University Author: Desireé Cranfield Orcid Logo

Published in: 5th European Conference on Intellectual Capital (11 to 12 April 2013), Bilbao
Published: Spain 2013
URI: https://cronfa.swan.ac.uk/Record/cronfa15059
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Keywords: organisational management, intellectual capital, product innovation, own brand, design
College: School of Management