Conference Paper/Proceeding/Abstract 371 views 75 downloads
Lessons from an Entrepreneurial Boot Camp
Adam Shore,
Corina Edwards,
Paul Latreille
Institute for Small Business and Entrepreneurship
Swansea University Author: Adam Shore
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Abstract
36 second year business studies students attended a three day residential boot camp. Student teams battle on through a series of activities and tasks whilst still keeping their eye on the main goal: to pitch an innovative catering idea for the University campus. Students develop their skills, knowle...
| Published in: | Institute for Small Business and Entrepreneurship |
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| Published: |
London
2010
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15399 |
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| Abstract: |
36 second year business studies students attended a three day residential boot camp. Student teams battle on through a series of activities and tasks whilst still keeping their eye on the main goal: to pitch an innovative catering idea for the University campus. Students develop their skills, knowledge and understanding of enterprise through interactive sessions that provide greater insight into topics such as competition, idea creation, business planning and marketing gaining credits on the way in order to purchase valuable resources such as market research and projectors. |
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| Keywords: |
Enterprise, Experiential Learning, Pedagogy |
| College: |
Faculty of Humanities and Social Sciences |