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Transformation of the traditional salesforce: Imperatives for intelligence, interface and integration

Nigel Piercy, Nikala Lane

Journal of Marketing Management, Volume: 19, Pages: 563 - 582

Swansea University Authors: Nigel Piercy, Nikala Lane

Published in: Journal of Marketing Management
Published: 2003
URI: https://cronfa.swan.ac.uk/Record/cronfa15927
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College: Faculty of Humanities and Social Sciences
Start Page: 563
End Page: 582