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The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms

Phil Reed Orcid Logo, John McCarthy, Nermen Latif, Julie DeJongh

Journal of Economic Psychology, Volume: 23, Issue: 4, Pages: 449 - 467

Swansea University Author: Phil Reed Orcid Logo

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DOI (Published version): 10.1016/S0167-4870(02)00096-X

Published in: Journal of Economic Psychology
Published: 2002
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College: Faculty of Medicine, Health and Life Sciences
Issue: 4
Start Page: 449
End Page: 467