Journal article 942 views
The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms
Phil Reed 
,
John McCarthy,
Nermen Latif,
Julie DeJongh
,
John McCarthy,
Nermen Latif,
Julie DeJongh
Journal of Economic Psychology, Volume: 23, Issue: 4, Pages: 449 - 467
Swansea University Author:
Phil Reed
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DOI (Published version): 10.1016/S0167-4870(02)00096-X
Abstract
The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms
| Published in: | Journal of Economic Psychology |
|---|---|
| Published: |
2002
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| Online Access: |
http://www.sciencedirect.com/science/article/pii/S016748700200096X |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa19388 |
| Tags: |
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| College: |
Faculty of Medicine, Health and Life Sciences |
|---|---|
| Issue: |
4 |
| Start Page: |
449 |
| End Page: |
467 |