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Conceptualising the role of innovation-attributes for examining consumer adoption of entertainment-related innovations
International Journal of Indian Culture and Business Management, Volume: 10, Issue: 3, Start page: 367
Swansea University Authors: Yogesh Dwivedi , Michael Williams
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DOI (Published version): 10.1504/ijicbm.2015.068500
Abstract
Conceptualising the role of innovation-attributes for examining consumer adoption of entertainment-related innovations
Published in: | International Journal of Indian Culture and Business Management |
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ISSN: | 1753-0806 1753-0814 |
Published: |
Inderscience Publishers
2015
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa21514 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
3 |
Start Page: |
367 |