Simintiras, A., Dwivedi, Y., Kaushik, G., & Rana, N. (2015). Should consumers request cost transparency? European Journal of Marketing, 49(11/12), pp. 1961-1979. doi:10.1108/EJM-02-2015-0086
Chicago Style CitationSimintiras, Antonios, Yogesh Dwivedi, Geetanjali Kaushik, and Nripendra Rana. "Should Consumers Request Cost Transparency?" European Journal of Marketing 49, no. 11/12 (2015): 1961-1979.
MLA CitationSimintiras, Antonios, Yogesh Dwivedi, Geetanjali Kaushik, and Nripendra Rana. "Should Consumers Request Cost Transparency?" European Journal of Marketing 49.11/12 (2015): 1961-1979.
Warning: These citations may not always be 100% accurate.