Should consumers request cost transparency?
Date first appeared online | |
DOI | 10.1108/EJM-02-2015-0086 |
Authors | Simintiras A., Dwivedi Y., Rana N. |
Journal Name | European Journal of Marketing |
Volume | 49 |
Date first appeared online | |
DOI | 10.1108/EJM-02-2015-0086 |
Authors | Simintiras A., Dwivedi Y., Rana N. |
Journal Name | European Journal of Marketing |
Volume | 49 |