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Should consumers request cost transparency?

Antonios Simintiras Orcid Logo, Yogesh Dwivedi Orcid Logo, Geetanjali Kaushik, Nripendra Rana Orcid Logo

European Journal of Marketing, Volume: 49, Issue: 11/12, Pages: 1961 - 1979

Swansea University Authors: Antonios Simintiras Orcid Logo, Yogesh Dwivedi Orcid Logo, Nripendra Rana Orcid Logo

Published in: European Journal of Marketing
ISSN: 0309-0566
Published: 2015
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa23776
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College: School of Management
Issue: 11/12
Start Page: 1961
End Page: 1979