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Should consumers request cost transparency?
Antonios Simintiras 
,
Yogesh Dwivedi,
Geetanjali Kaushik,
Nripendra Rana
,
Yogesh Dwivedi,
Geetanjali Kaushik,
Nripendra Rana
European Journal of Marketing, Volume: 49, Issue: 11/12, Pages: 1961 - 1979
Swansea University Authors:
Antonios Simintiras , Yogesh Dwivedi, Nripendra Rana
-
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DOI (Published version): 10.1108/EJM-02-2015-0086
Abstract
Should consumers request cost transparency?
| Published in: | European Journal of Marketing |
|---|---|
| ISSN: | 0309-0566 |
| Published: |
2015
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa23776 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
11/12 |
| Start Page: |
1961 |
| End Page: |
1979 |