Journal article 685 views
Consumer behaviour in the context of SMS-based marketing / Mahmud Akhter Shareef, Yogesh Dwivedi, Nripendra Rana
The Marketing Review, Volume: 15, Issue: 2, Pages: 135 - 160
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DOI (Published version): 10.1362/146934715X14373846573540
Consumer behaviour in the context of SMS-based marketing
|Published in:||The Marketing Review|
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