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Consumer behaviour in the context of SMS-based marketing / Mahmud Akhter Shareef, Yogesh Dwivedi, Nripendra Rana

The Marketing Review, Volume: 15, Issue: 2, Pages: 135 - 160

Swansea University Authors: Yogesh Dwivedi, Nripendra Rana

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DOI (Published version): 10.1362/146934715X14373846573540

Published in: The Marketing Review
Published: 2015
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College: School of Management
Issue: 2
Start Page: 135
End Page: 160