Dwivedi, Y., Shareef, M. A., & Rana, N. (2015). Consumer behaviour in the context of SMS-based marketing. The Marketing Review, 15(2), pp. 135-160. doi:10.1362/146934715X14373846573540

Dwivedi, Yogesh, Mahmud Akhter Shareef, and Nripendra Rana. "Consumer Behaviour in the Context of SMS-based Marketing." The Marketing Review 15, no. 2 (2015): 135-160.

Dwivedi, Yogesh, Mahmud Akhter Shareef, and Nripendra Rana. "Consumer Behaviour in the Context of SMS-based Marketing." The Marketing Review 15.2 (2015): 135-160.