Journal article 1157 views
Consumer behaviour in the context of SMS-based marketing
The Marketing Review, Volume: 15, Issue: 2, Pages: 135 - 160
Swansea University Authors: Yogesh Dwivedi , Nripendra Rana
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DOI (Published version): 10.1362/146934715X14373846573540
Abstract
Consumer behaviour in the context of SMS-based marketing
Published in: | The Marketing Review |
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Published: |
2015
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URI: | https://cronfa.swan.ac.uk/Record/cronfa23844 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
2 |
Start Page: |
135 |
End Page: |
160 |