Journal article 407 views 61 downloads
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
Elvira Ismagilova,
Emma Slade,
Nripendra Rana 
,
Yogesh Dwivedi
,
Yogesh Dwivedi
Journal of Retailing and Consumer Services
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
PDF | Accepted Manuscript
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DOI (Published version): 10.1016/j.jretconser.2019.01.005
Abstract
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 09696989 |
| Published: |
2019
|
| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa48143 |
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