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The effect of characteristics of source credibility on consumer behaviour: A meta-analysis / Elvira Ismagilova; Emma Slade; Nripendra Rana; Yogesh Dwivedi
Journal of Retailing and Consumer Services
Swansea University Authors: Nripendra, Rana, Yogesh, Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2019.01.005
Abstract
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
| Published in: | Journal of Retailing and Consumer Services |
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| ISSN: | 09696989 |
| Published: |
2019
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa48143 |
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