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The effect of characteristics of source credibility on consumer behaviour: A meta-analysis / Elvira Ismagilova; Emma Slade; Nripendra Rana; Yogesh Dwivedi

Journal of Retailing and Consumer Services

Swansea University Authors: Nripendra, Rana, Yogesh, Dwivedi

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2019
Online Access: Check full text

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