Journal article 578 views 155 downloads
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
Elvira Ismagilova,
Emma Slade 
,
Nripendra Rana ,
Yogesh Dwivedi
,
Nripendra Rana ,
Yogesh Dwivedi
Journal of Retailing and Consumer Services, Volume: 53, Start page: 101736
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND).
Download (398.29KB)
DOI (Published version): 10.1016/j.jretconser.2019.01.005
Abstract
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2020
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa48143 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Keywords: |
Electronic word of mouth (eWOM); Meta-analysis; Characteristics of source credibility; Consumer behaviour |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
101736 |