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The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Elvira Ismagilova, Emma Slade, Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

Journal of Retailing and Consumer Services

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2019
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa48143
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