The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
| Date first appeared online | 02/02/2019 |
| DOI | 10.1016/j.jretconser.2019.01.005 |
| Authors | Ismagilova E., Rana N., Dwivedi Y. |
| Journal Name | Journal of Retailing and Consumer Services |
| Volume | 53 |
Documents
- JCRSSI-TheeffectofcharacteristicsofsourcecredibilityonCB.pdf , Book, Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND).