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Journal article 578 views 155 downloads

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Elvira Ismagilova, Emma Slade Orcid Logo, Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

Journal of Retailing and Consumer Services, Volume: 53, Start page: 101736

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa48143
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Keywords: Electronic word of mouth (eWOM); Meta-analysis; Characteristics of source credibility; Consumer behaviour
College: Faculty of Humanities and Social Sciences
Start Page: 101736