Journal article 487 views 105 downloads
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis
Elvira Ismagilova,
Emma L. Slade,
Nripendra Rana 
,
Yogesh Dwivedi
,
Yogesh Dwivedi
Information Systems Frontiers
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
PDF | Version of Record
Released under the terms of a Creative Commons Attribution 4.0 International License (CC-BY).
Download (474.14KB)
DOI (Published version): 10.1007/s10796-019-09924-y
Abstract
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis
| Published in: | Information Systems Frontiers |
|---|---|
| ISSN: | 1387-3326 1572-9419 |
| Published: |
Springer Science and Business Media LLC
2019
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa50046 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Keywords: |
Electronic word of mouth (eWOM); . Intention to buy; Meta-analysis; Weight analysis |
|---|---|
| College: |
School of Management |