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The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis / Elvira Ismagilova, Emma L. Slade, Nripendra Rana, Yogesh Dwivedi

Information Systems Frontiers

Swansea University Authors: Nripendra Rana, Yogesh Dwivedi

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Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Springer Science and Business Media LLC 2019
Online Access: Check full text

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Keywords: Electronic word of mouth (eWOM); . Intention to buy; Meta-analysis; Weight analysis
College: School of Management