MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse
Date first appeared online | 19/09/2023 |
DOI | 10.1108/ijchm-04-2023-0474 |
Authors | Ismagilova E., Dwivedi Y. |
Journal Name | International Journal of Contemporary Hospitality Management |
Volume | 36 |
Documents
- 64324.AAM.pdf , Book, Copyright © 2023, Emerald Publishing Limited