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Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Nripendra Rana, Ramakrishnan Raman

Lecture Notes in Computer Science, Volume: 13454, Pages: 315 - 326

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 6th September 2023
Published in: Lecture Notes in Computer Science
ISBN: 9783031153419 9783031153426
ISSN: 0302-9743 1611-3349
Published: Cham Springer International Publishing 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa60428
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Keywords: Electronic word of mouth (eWOM); Information adoption; Usefulness; Credibility; Meta-analysis
College: Faculty of Humanities and Social Sciences
Start Page: 315
End Page: 326