No Cover Image

Conference Paper/Proceeding/Abstract 134 views 326 downloads

The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Nripendra Rana

Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, 20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings, Pages: 495 - 505

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, 20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings
ISBN: 978-3-030-85446-1 978-3-030-85447-8
ISSN: 0302-9743 1611-3349
Published: Cham Springer International Publishing 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa58681
Tags: Add Tag
No Tags, Be the first to tag this record!
Keywords: eWOM; ELM; Weight analysis; eWOM persuasiveness; Literature review
College: School of Management
Start Page: 495
End Page: 505