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Perceived helpfulness of eWOM: Emotions, fairness and rationality

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Emma Slade Orcid Logo

Journal of Retailing and Consumer Services, Volume: 53, Start page: 101748

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2020
Online Access: Check full text

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Keywords: Online review; Helpfulness; Negative emotions
College: Faculty of Humanities and Social Sciences
Start Page: 101748