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Journal article 346 views 39 downloads

Perceived helpfulness of eWOM: Emotions, fairness and rationality

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Emma Slade

Journal of Retailing and Consumer Services

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2019
Online Access: Check full text

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