Journal article 302 views 24 downloads
Perceived helpfulness of eWOM: Emotions, fairness and rationality / Elvira Ismagilova, Yogesh Dwivedi, Emma Slade
Journal of Retailing and Consumer Services
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2019.02.002
Abstract
Perceived helpfulness of eWOM: Emotions, fairness and rationality
| Published in: | Journal of Retailing and Consumer Services |
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| ISSN: | 09696989 |
| Published: |
2019
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa48883 |
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