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Electronic Word of Mouth (eWOM) in the Marketing Context
Elvira Ismagilova,
Yogesh Dwivedi 
,
Emma Slade,
Michael D. Williams
,
Emma Slade,
Michael D. Williams
Swansea University Author:
Yogesh Dwivedi
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1007/978-3-319-52459-7
Abstract
Electronic Word of Mouth (eWOM) in the Marketing Context
| ISBN: | 9783319524597 9783319524580 |
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| Published: |
Cham, Switzerland
Springer
2017
|
| Online Access: |
http://link.springer.com/book/10.1007%2F978-3-319-52459-7 |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa32087 |
| Tags: |
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| Keywords: |
Application software, Business, Business and economics, Business and management, Computers information Sales and marketing, Social media. Business Information, Online marketing, Information systems applications. |
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| College: |
School of Management |