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Electronic Word of Mouth (eWOM) in the Marketing Context / Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Michael D. Williams
Swansea University Author: Dwivedi, Yogesh
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DOI (Published version): 10.1007/978-3-319-52459-7
Abstract
Electronic Word of Mouth (eWOM) in the Marketing Context
| Published: |
2017
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| Online Access: |
http://link.springer.com/book/10.1007%2F978-3-319-52459-7 |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa32087 |
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| College: |
School of Management |
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