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Electronic Word of Mouth (eWOM) in the Marketing Context

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Emma Slade, Michael D. Williams

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/978-3-319-52459-7

ISBN: 9783319524597 9783319524580
Published: Cham, Switzerland Springer 2017
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Keywords: Application software, Business, Business and economics, Business and management, Computers information Sales and marketing, Social media. Business Information, Online marketing, Information systems applications.
College: Faculty of Humanities and Social Sciences