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Electronic Word of Mouth (eWOM) in the Marketing Context / Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Michael D. Williams

Swansea University Author: Dwivedi, Yogesh

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DOI (Published version): 10.1007/978-3-319-52459-7

Published: 2017
Online Access: http://link.springer.com/book/10.1007%2F978-3-319-52459-7
URI: https://cronfa.swan.ac.uk/Record/cronfa32087
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College: School of Management