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Electronic Word of Mouth (eWOM) in the Marketing Context / Elvira Ismagilova, Yogesh Dwivedi, Emma Slade, Michael D. Williams

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1007/978-3-319-52459-7

Published: 2017
Online Access: http://link.springer.com/book/10.1007%2F978-3-319-52459-7
URI: https://cronfa.swan.ac.uk/Record/cronfa32087
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first_indexed 2017-02-24T04:55:25Z
last_indexed 2018-02-09T05:19:39Z
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spelling 2017-02-23T23:49:31.4237937 v2 32087 2017-02-23 Electronic Word of Mouth (eWOM) in the Marketing Context d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2017-02-23 BBU Book 31 3 2017 2017-03-31 10.1007/978-3-319-52459-7 http://link.springer.com/book/10.1007%2F978-3-319-52459-7 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2017-02-23T23:49:31.4237937 2017-02-23T23:46:50.5850022 School of Management Business Elvira Ismagilova 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Emma Slade 3 Michael D. Williams 4
title Electronic Word of Mouth (eWOM) in the Marketing Context
spellingShingle Electronic Word of Mouth (eWOM) in the Marketing Context
Yogesh, Dwivedi
title_short Electronic Word of Mouth (eWOM) in the Marketing Context
title_full Electronic Word of Mouth (eWOM) in the Marketing Context
title_fullStr Electronic Word of Mouth (eWOM) in the Marketing Context
title_full_unstemmed Electronic Word of Mouth (eWOM) in the Marketing Context
title_sort Electronic Word of Mouth (eWOM) in the Marketing Context
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh, Dwivedi
author Yogesh, Dwivedi
author2 Elvira Ismagilova
Yogesh Dwivedi
Emma Slade
Michael D. Williams
format Book
publishDate 2017
institution Swansea University
doi_str_mv 10.1007/978-3-319-52459-7
college_str School of Management
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hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
url http://link.springer.com/book/10.1007%2F978-3-319-52459-7
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published_date 2017-03-31T03:45:28Z
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