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How service quality and outcome confidence drive pre-outcome word-of-mouth

Kemefasu Ifie, Antonios Simintiras Orcid Logo, Yogesh Dwivedi Orcid Logo, Vasileia Mavridou

Journal of Retailing and Consumer Services, Volume: 44, Pages: 214 - 221

Swansea University Authors: Antonios Simintiras Orcid Logo, Yogesh Dwivedi Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa40976
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Keywords: Word-of-mouth; Outcome confidence; Service quality; Recommendations; Service outcome
College: School of Management
Start Page: 214
End Page: 221