Journal article 1125 views 195 downloads
How service quality and outcome confidence drive pre-outcome word-of-mouth
Kemefasu Ifie,
Antonios Simintiras 
,
Yogesh Dwivedi ,
Vasileia Mavridou
,
Yogesh Dwivedi ,
Vasileia Mavridou
Journal of Retailing and Consumer Services, Volume: 44, Pages: 214 - 221
Swansea University Authors:
Antonios Simintiras , Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.jretconser.2018.07.002
Abstract
How service quality and outcome confidence drive pre-outcome word-of-mouth
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2018
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa40976 |
| Tags: |
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| Keywords: |
Word-of-mouth; Outcome confidence; Service quality; Recommendations; Service outcome |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
214 |
| End Page: |
221 |