Journal article 1318 views
Redefining Confidence for Consumer Behavior Research
Psychology & Marketing, Volume: 31, Issue: 6, Pages: 426 - 439
Swansea University Author: Antonios Simintiras
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DOI (Published version): 10.1002/mar.20705
Abstract
Redefining Confidence for Consumer Behavior Research
Published in: | Psychology & Marketing |
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Published: |
2014
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URI: | https://cronfa.swan.ac.uk/Record/cronfa28065 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
6 |
Start Page: |
426 |
End Page: |
439 |