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Journal article 687 views

Redefining Confidence for Consumer Behavior Research / Antonios Simintiras, Volkan Yeniaras, Emrah Oney, Tajinder K. Bahia

Psychology & Marketing, Volume: 31, Issue: 6, Pages: 426 - 439

Swansea University Author: Antonios Simintiras

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DOI (Published version): 10.1002/mar.20705

Published in: Psychology & Marketing
Published: 2014
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College: School of Management
Issue: 6
Start Page: 426
End Page: 439