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Marketing Cases from Emerging Markets

A. Kumar, C. Bosangit, Carmela Bosangit Orcid Logo

Introduction to Marketing Communications and Social Media Marketing, Volume: Chapter 18, Pages: 139 - 142

Swansea University Author: Carmela Bosangit Orcid Logo

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DOI (Published version): 10.1007/978-3-642-36861-5_18

Published in: Introduction to Marketing Communications and Social Media Marketing
ISBN: 978-3-642-36860-8 978-3-642-36861-5
Published: 2013
Online Access: http://www.scopus.com/inward/record.url?eid=2-s2.0-84929531110&partnerID=MN8TOARS
URI: https://cronfa.swan.ac.uk/Record/cronfa26741
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College: Faculty of Humanities and Social Sciences
Start Page: 139
End Page: 142