Marketing Cases from Emerging Markets

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A. Kumar, C. Bosangit, Carmela Bosangit

Introduction to Marketing Communications and Social Media Marketing, Volume: Chapter 18, Pages: 139 - 142

Swansea University Author: Carmela Bosangit

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DOI (Published version): 10.1007/978-3-642-36861-5_18

Published in:	Introduction to Marketing Communications and Social Media Marketing
ISBN:	978-3-642-36860-8 978-3-642-36861-5
Published:	2013
Online Access:	http://www.scopus.com/inward/record.url?eid=2-s2.0-84929531110&partnerID=MN8TOARS
URI:	https://cronfa.swan.ac.uk/Record/cronfa26741

College:	Faculty of Humanities and Social Sciences
Start Page:	139
End Page:	142