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Interdevice Media: Choreographing Content to Maximize Viewer Engagement / Timothy Neate, Matt Jones, Michael Evans

Computer, Volume: 49, Issue: 12, Pages: 42 - 49

Swansea University Author: Matt Jones

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DOI (Published version): 10.1109/MC.2016.375

Abstract

We live in a many-device, media-rich, connected world. But despite the great diversityof screens we regularly engage with, one still plays a prominent part in our homes – thetelevision. While, previously, we might have browsed a paper magazine while halfwatchinga TV programme, today we are more like...

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Published in: Computer
ISSN: 0018-9162
Published: 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa30966
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first_indexed 2016-11-07T14:23:31Z
last_indexed 2018-02-09T05:17:23Z
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spelling 2017-01-06T11:47:43.0778276 v2 30966 2016-11-07 Interdevice Media: Choreographing Content to Maximize Viewer Engagement 10b46d7843c2ba53d116ca2ed9abb56e 0000-0001-7657-7373 Matt Jones Matt Jones true false 2016-11-07 SCS We live in a many-device, media-rich, connected world. But despite the great diversityof screens we regularly engage with, one still plays a prominent part in our homes – thetelevision. While, previously, we might have browsed a paper magazine while halfwatchinga TV programme, today we are more likely to be interacting with handhelddevices. In the pre-digital era, choreographing and combining TV content with theviewers’ other media was virtually impossible. Now, broadcasters and independentapplication designers are doing so, and are seeking ways to ensure that experiences thatspan devices are engaging, effective, and congruent. This article addresses the criticalissue of supporting users in managing their attention across devices; uncovering thekey attributes of experiences in which two or more devices are complementary. Journal Article Computer 49 12 42 49 0018-9162 31 12 2016 2016-12-31 10.1109/MC.2016.375 The original white paper and accepted version had the title "The Challenges and Opportunities of Inter-device Media": http://www.bbc.co.uk/rd/publications/whitepaper327 COLLEGE NANME Computer Science COLLEGE CODE SCS Swansea University 2017-01-06T11:47:43.0778276 2016-11-07T11:28:06.4234972 College of Science Computer Science Timothy Neate 1 Matt Jones 0000-0001-7657-7373 2 Michael Evans 3 0030966-07112016113040.pdf Multi-device.pdf 2016-11-07T11:30:40.6000000 Output 1181420 application/pdf Accepted Manuscript true 2017-05-07T00:00:00.0000000 true
title Interdevice Media: Choreographing Content to Maximize Viewer Engagement
spellingShingle Interdevice Media: Choreographing Content to Maximize Viewer Engagement
Matt, Jones
title_short Interdevice Media: Choreographing Content to Maximize Viewer Engagement
title_full Interdevice Media: Choreographing Content to Maximize Viewer Engagement
title_fullStr Interdevice Media: Choreographing Content to Maximize Viewer Engagement
title_full_unstemmed Interdevice Media: Choreographing Content to Maximize Viewer Engagement
title_sort Interdevice Media: Choreographing Content to Maximize Viewer Engagement
author_id_str_mv 10b46d7843c2ba53d116ca2ed9abb56e
author_id_fullname_str_mv 10b46d7843c2ba53d116ca2ed9abb56e_***_Matt, Jones
author Matt, Jones
author2 Timothy Neate
Matt Jones
Michael Evans
format Journal article
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container_volume 49
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container_start_page 42
publishDate 2016
institution Swansea University
issn 0018-9162
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college_str College of Science
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hierarchy_parent_title College of Science
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description We live in a many-device, media-rich, connected world. But despite the great diversityof screens we regularly engage with, one still plays a prominent part in our homes – thetelevision. While, previously, we might have browsed a paper magazine while halfwatchinga TV programme, today we are more likely to be interacting with handhelddevices. In the pre-digital era, choreographing and combining TV content with theviewers’ other media was virtually impossible. Now, broadcasters and independentapplication designers are doing so, and are seeking ways to ensure that experiences thatspan devices are engaging, effective, and congruent. This article addresses the criticalissue of supporting users in managing their attention across devices; uncovering thekey attributes of experiences in which two or more devices are complementary.
published_date 2016-12-31T03:44:05Z
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