Journal article 1115 views 429 downloads
An empirical examination of antecedents determining students' usage of clickers in a digital marketing module
International Journal of Business Information Systems, Volume: 27, Issue: 1, Start page: 86
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1504/IJBIS.2018.088572
Abstract
An empirical examination of antecedents determining students' usage of clickers in a digital marketing module
Published in: | International Journal of Business Information Systems |
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ISSN: | 1746-0972 1746-0980 |
Published: |
2018
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa31943 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
1 |
Start Page: |
86 |