Journal article 526 views 203 downloads
Modelling welsh cultural events
Galal M.H. Afifi,
Eleri Jones,
Nigel Morgan 
Tourism Management Perspectives, Volume: 19, Pages: 80 - 89
Swansea University Author:
Nigel Morgan
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DOI (Published version): 10.1016/j.tmp.2016.04.006
Abstract
This paper describes the development of a best practice managerial model for Welsh cultural events. A theoretical model, comprising four stages: decision; planning; implementation; evaluation, was synthesized from an extensive review of the literature. The theoretical model was then used as a projec...
| Published in: | Tourism Management Perspectives |
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| ISSN: | 22119736 |
| Published: |
2016
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32688 |
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| Abstract: |
This paper describes the development of a best practice managerial model for Welsh cultural events. A theoretical model, comprising four stages: decision; planning; implementation; evaluation, was synthesized from an extensive review of the literature. The theoretical model was then used as a projective instrument for in-depth interviews with managers of three Welsh cultural events: Llangollen International Music Festival, the May Fair at the Museum of Welsh Life, and the Urdd Eisteddfod. From the interviews, three reasonably similar practical models were developed. These late models were then unified in a single best practice model, through the use of Delphi technique. The initial decision phase for the first year of each event differed markedly between events. However, the event managers were able to achieve consensus on a best practice annual managerial model for cultural events. |
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| Keywords: |
Event Tourism, Cultural events, Event Management Models, Project instrument |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
80 |
| End Page: |
89 |