Conference Paper/Proceeding/Abstract 1020 views
Relationship Marketing in High Technology Based SMEs: A Customer Perspective
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Pages: 413 - 425
Swansea University Author: Louisa Huxtable-Thomas
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DOI (Published version): 10.1007/978-3-319-11815-4_116
Abstract
This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK),
Published in: | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era |
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ISBN: | 978-3-319-11814-7 978-3-319-11815-4 |
ISSN: | 2363-6165 2363-6173 |
Published: |
2016
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URI: | https://cronfa.swan.ac.uk/Record/cronfa33857 |
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2019-06-26T11:52:01.8442385 v2 33857 2017-05-22 Relationship Marketing in High Technology Based SMEs: A Customer Perspective 35e6a4c9432210aad639b70129baebab 0000-0002-3642-4521 Louisa Huxtable-Thomas Louisa Huxtable-Thomas true false 2017-05-22 BBU This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK), Conference Paper/Proceeding/Abstract Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era 413 425 978-3-319-11814-7 978-3-319-11815-4 2363-6165 2363-6173 Relationship marketing, Entrepreneurial marketing, SMEs, customer perspective, high-technology 31 12 2016 2016-12-31 10.1007/978-3-319-11815-4_116 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2019-06-26T11:52:01.8442385 2017-05-22T17:00:16.1378716 Faculty of Humanities and Social Sciences School of Management - Business Management Juli James 1 Jonathan Deacon 2 Louisa Huxtable-Thomas 0000-0002-3642-4521 3 |
title |
Relationship Marketing in High Technology Based SMEs: A Customer Perspective |
spellingShingle |
Relationship Marketing in High Technology Based SMEs: A Customer Perspective Louisa Huxtable-Thomas |
title_short |
Relationship Marketing in High Technology Based SMEs: A Customer Perspective |
title_full |
Relationship Marketing in High Technology Based SMEs: A Customer Perspective |
title_fullStr |
Relationship Marketing in High Technology Based SMEs: A Customer Perspective |
title_full_unstemmed |
Relationship Marketing in High Technology Based SMEs: A Customer Perspective |
title_sort |
Relationship Marketing in High Technology Based SMEs: A Customer Perspective |
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35e6a4c9432210aad639b70129baebab |
author_id_fullname_str_mv |
35e6a4c9432210aad639b70129baebab_***_Louisa Huxtable-Thomas |
author |
Louisa Huxtable-Thomas |
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Juli James Jonathan Deacon Louisa Huxtable-Thomas |
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Conference Paper/Proceeding/Abstract |
container_title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era |
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413 |
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2016 |
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Swansea University |
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978-3-319-11814-7 978-3-319-11815-4 |
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2363-6165 2363-6173 |
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10.1007/978-3-319-11815-4_116 |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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description |
This chapter builds upon work by Parry et al (2011) to develop an understanding of marketing and customer relationships in software SMEs. Based on primary research undertaken in Wales (UK), |
published_date |
2016-12-31T03:41:58Z |
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1763751932125511680 |
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11.016258 |