Journal article 990 views 191 downloads
The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions
Information Systems Frontiers, Volume: 20, Pages: 503 - 514
Swansea University Authors: Hatice Kizgin , Nripendra Rana
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DOI (Published version): 10.1007/s10796-017-9817-4
Abstract
The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions
Published in: | Information Systems Frontiers |
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ISSN: | 1387-3326 1572-9419 |
Published: |
Information System Frontiers
2017
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa37647 |
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Keywords: |
Social media. Language preferences. Enculturation. Acculturation. Purchase intentions |
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College: |
Faculty of Humanities and Social Sciences |
Start Page: |
503 |
End Page: |
514 |