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The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

Hatice Kizgin Orcid Logo, Ahmad Jamal, Bidit Lal Dey, Nripendra Rana Orcid Logo

Information Systems Frontiers, Volume: 20, Pages: 503 - 514

Swansea University Authors: Hatice Kizgin Orcid Logo, Nripendra Rana Orcid Logo

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Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Information System Frontiers 2017
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Keywords: Social media. Language preferences. Enculturation. Acculturation. Purchase intentions
College: Faculty of Humanities and Social Sciences
Start Page: 503
End Page: 514