The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions

Journal article 1360 views 271 downloads

Hatice Kizgin

, Ahmad Jamal, Bidit Lal Dey, Nripendra Rana

Information Systems Frontiers, Volume: 20, Pages: 503 - 514

Swansea University Authors: Hatice Kizgin , Nripendra Rana

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DOI (Published version): 10.1007/s10796-017-9817-4

Published in:	Information Systems Frontiers
ISSN:	1387-3326 1572-9419
Published:	Information System Frontiers 2017
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa37647

Keywords:	Social media. Language preferences. Enculturation. Acculturation. Purchase intentions
College:	Faculty of Humanities and Social Sciences
Start Page:	503
End Page:	514