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Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach

Gareth Davies Orcid Logo, Sian Roderick Orcid Logo, Louisa Huxtable-Thomas Orcid Logo

Journal of Strategic Marketing, Volume: 27, Issue: 4, Pages: 356 - 367

Swansea University Authors: Gareth Davies Orcid Logo, Sian Roderick Orcid Logo, Louisa Huxtable-Thomas Orcid Logo

Abstract

This paper presents an Open Innovation approach, AgorIP, for commercialisation of opportunities within Health & Social Care and Life Sciences, piloted in south-west Wales. This approach, supported by Welsh Government, NHS Wales, universities and private sector aims to develop new markets and inn...

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Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: Informa UK Limited 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa40812
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first_indexed 2018-06-26T19:27:54Z
last_indexed 2020-08-07T03:06:31Z
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spelling 2020-08-06T14:41:34.7636181 v2 40812 2018-06-26 Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach 0fa6da2da22b7dce598291b581746188 0000-0001-7872-7574 Gareth Davies Gareth Davies true false 8c890909ada2a7d1afe7d18331299350 0000-0002-5865-167X Sian Roderick Sian Roderick true false 35e6a4c9432210aad639b70129baebab 0000-0002-3642-4521 Louisa Huxtable-Thomas Louisa Huxtable-Thomas true false 2018-06-26 BBU This paper presents an Open Innovation approach, AgorIP, for commercialisation of opportunities within Health & Social Care and Life Sciences, piloted in south-west Wales. This approach, supported by Welsh Government, NHS Wales, universities and private sector aims to develop new markets and innovations, where all opportunities are rigorously assessed for existing and/or new market potential. In parallel, the empowerment of citizens to manage their personal and collective health, and to access information and services has become an important driver, becoming a disruptive development within the state-centric integrated health economy. This paper examines the relevant policy context and emerging portfolio of innovations within AgorIP to explore emergence of social commerce innovation in Health care management. Findings reflect the above dynamics and constraints, with innovations showing segmentation across geographic, demographic and disease-sufferer groups. The authors therefore offer the AgorIP initiative as an interesting space to observe the potential for Open Innovation of social commerce within the health sector. Journal Article Journal of Strategic Marketing 27 4 356 367 Informa UK Limited 0965-254X 1466-4488 Social commerce, Open Innovation, Health, technology transfer 19 5 2019 2019-05-19 10.1080/0965254x.2018.1448882 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2020-08-06T14:41:34.7636181 2018-06-26T14:03:50.9444713 Faculty of Humanities and Social Sciences School of Management - Business Management Gareth Davies 0000-0001-7872-7574 1 Sian Roderick 0000-0002-5865-167X 2 Louisa Huxtable-Thomas 0000-0002-3642-4521 3 40812__17797__941163f12c594c41a12ee3ae319c0a82.pdf 40812.pdf 2020-07-27T13:33:21.9350494 Output 242623 application/pdf Accepted Manuscript true true eng
title Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
spellingShingle Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
Gareth Davies
Sian Roderick
Louisa Huxtable-Thomas
title_short Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
title_full Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
title_fullStr Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
title_full_unstemmed Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
title_sort Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
author_id_str_mv 0fa6da2da22b7dce598291b581746188
8c890909ada2a7d1afe7d18331299350
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author_id_fullname_str_mv 0fa6da2da22b7dce598291b581746188_***_Gareth Davies
8c890909ada2a7d1afe7d18331299350_***_Sian Roderick
35e6a4c9432210aad639b70129baebab_***_Louisa Huxtable-Thomas
author Gareth Davies
Sian Roderick
Louisa Huxtable-Thomas
author2 Gareth Davies
Sian Roderick
Louisa Huxtable-Thomas
format Journal article
container_title Journal of Strategic Marketing
container_volume 27
container_issue 4
container_start_page 356
publishDate 2019
institution Swansea University
issn 0965-254X
1466-4488
doi_str_mv 10.1080/0965254x.2018.1448882
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description This paper presents an Open Innovation approach, AgorIP, for commercialisation of opportunities within Health & Social Care and Life Sciences, piloted in south-west Wales. This approach, supported by Welsh Government, NHS Wales, universities and private sector aims to develop new markets and innovations, where all opportunities are rigorously assessed for existing and/or new market potential. In parallel, the empowerment of citizens to manage their personal and collective health, and to access information and services has become an important driver, becoming a disruptive development within the state-centric integrated health economy. This paper examines the relevant policy context and emerging portfolio of innovations within AgorIP to explore emergence of social commerce innovation in Health care management. Findings reflect the above dynamics and constraints, with innovations showing segmentation across geographic, demographic and disease-sufferer groups. The authors therefore offer the AgorIP initiative as an interesting space to observe the potential for Open Innovation of social commerce within the health sector.
published_date 2019-05-19T03:50:32Z
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