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Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust

Ali Abdallah Alalwan, Abdullah M. Baabdullah, Nripendra Rana Orcid Logo, Kuttimani Tamilmani Orcid Logo, Yogesh Dwivedi Orcid Logo

Technology in Society, Volume: 55, Pages: 100 - 110

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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Published in: Technology in Society
ISSN: 0160-791X
Published: Elsevier BV 2018
Online Access: Check full text

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Keywords: Mobile internet; TAM; KSA; Adoption
College: Faculty of Humanities and Social Sciences
Start Page: 100
End Page: 110