No Cover Image

Journal article 235 views 7 downloads

A NCaRBS analysis of SME intended innovation: Learning about the Don’t Knows / Malcolm J Beynon; Paul Jones; David Pickernell; Gary Packham

Omega, Volume: 59, Pages: 97 - 112

Swansea University Author: Paul, Jones

  • 43284.pdf

    PDF | Accepted Manuscript

    Licensed under the Creative Commons AttributionNonCommercial-NoDerivatives 4.0 International

    Download (1.26MB)

Abstract

This study demonstrates a novel form of business analytics, respecting the quality of the data available (allowing incompleteness in the data set), as well as engaging with the uncertainty in the considered outcome variable (inclusive of Don’t Know (DK) responses). The analysis employs the NCaRBS te...

Full description

Published in: Omega
ISSN: 0305-0483
Published: Elsevier BV 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa43284
Tags: Add Tag
No Tags, Be the first to tag this record!
Abstract: This study demonstrates a novel form of business analytics, respecting the quality of the data available (allowing incompleteness in the data set), as well as engaging with the uncertainty in the considered outcome variable (inclusive of Don’t Know (DK) responses). The analysis employs the NCaRBS technique, based on the Dempster–Shafer theory of evidence, to investigate the relationship between Small and Medium-sized Enterprise (SME) characteristics and whether they intended to undertake future innovation. The allowed outcome response for intended innovation was either, Yes, No and DK, all of which are considered pertinent responses in this analysis. An additional consequence of the use of the NCaRBS technique is the ability to analyse an incomplete data set, with missing values in the characteristic variables considered, without the need to manage their presence. From a soft computing perspective, this study demonstrates just how exciting the business analytics field of study can be in terms of pushing the bounds of the ability to handle real ‘incomplete’ business data which has real, and sometimes uncertain, outcomes. Further, the findings also inform how different notions of ignorance in evidence are accounted for in such analysis.
Keywords: SME; NCaRBS; Don’t Know; Innovation
College: School of Management
Start Page: 97
End Page: 112