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Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach / Gareth Huw Davies; Sian Roderick; Louisa Huxtable-Thomas

Journal of Strategic Marketing, Pages: 1 - 12

Swansea University Author: Huxtable-Thomas, Louisa

Abstract

This paper bombines the fields of Open Innovation and Social Commerce, using the AgorIP commercialisation project, based on Health & Social Care and Life Sciences, south west Wales. This approach develops new markets and innovations, where all opportunities are rigorously assessed for existing a...

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Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa45353
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Abstract: This paper bombines the fields of Open Innovation and Social Commerce, using the AgorIP commercialisation project, based on Health & Social Care and Life Sciences, south west Wales. This approach develops new markets and innovations, where all opportunities are rigorously assessed for existing and/or new market potential i. In parallel, the empowerment of citizens to manage their personal and collective health, and to access information and services has become an important driver, becoming a disruptive development within the welfare state. This paper examines the relevant policy context and emerging portfolio of innovations within AgorIP to explore emergence of social commerce innovation in Healthcare management. Findings reflect the above dynamics and constraints, with innovations showing segmentation across geographic, demographic and disease-sufferer groups. The authors therefore offer the AgorIP initiative as an interesting space to observe the potential for Open Innovation of social commerce within the health sector.
Keywords: Social commerce, open innovation, health care, south wales, technology transfer
College: School of Management
Start Page: 1
End Page: 12