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Reconstructing Retirement as an Enterprising Endeavor / Katrina, Pritchard

Journal of Management Inquiry, Start page: 105649261881877

Swansea University Author: Katrina, Pritchard

Abstract

This article explores issues of age and enterprise in later life as manifested in tensions between retiree and entrepreneurial identities. We utilise the concept of a discursive event to examine time-bound online data, specifically media texts and reader comments associated with the online news cove...

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Published in: Journal of Management Inquiry
ISSN: 1056-4926 1552-6542
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa45997
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Abstract: This article explores issues of age and enterprise in later life as manifested in tensions between retiree and entrepreneurial identities. We utilise the concept of a discursive event to examine time-bound online data, specifically media texts and reader comments associated with the online news coverage on of an insurance company report. This report introduced the label Weary to describe ‘working entrepreneurial and active retirees’. Our analysis shows how keeping healthy and active are constructed as insufficient markers of a productive and successful older age. These markers are supplanted by a neoliberal discourse which prioritises enterprise and economic productivity in retirement. However, the Weary subject position has implications within this discourse which constrain the valued contribution of older adults to productive work yet deny access to this group to entrepreneurial endeavours. This highlights the de-stabilization of retirement and critical tensions in its discursive reconceptualization as a period of entrepreneurial endeavour
Keywords: Enterprise; retirement; successful ageing; productive ageing
College: School of Management
Start Page: 105649261881877