Journal article 1183 views 226 downloads
Reconstructing Retirement as an Enterprising Endeavor
Rebecca Whiting,
Katrina Pritchard 
Journal of Management Inquiry, Volume: 29, Issue: 4, Pages: 404 - 417
Swansea University Author:
Katrina Pritchard
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DOI (Published version): 10.1177/1056492618818773
Abstract
This article explores issues of age and enterprise in later life as manifested in tensions between retiree and entrepreneurial identities. We utilise the concept of a discursive event to examine time-bound online data, specifically media texts and reader comments associated with the online news cove...
| Published in: | Journal of Management Inquiry |
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| ISSN: | 1056-4926 1552-6542 |
| Published: |
SAGE Publications
2020
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa45997 |
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| Abstract: |
This article explores issues of age and enterprise in later life as manifested in tensions between retiree and entrepreneurial identities. We utilise the concept of a discursive event to examine time-bound online data, specifically media texts and reader comments associated with the online news coverage on of an insurance company report. This report introduced the label Weary to describe ‘working entrepreneurial and active retirees’. Our analysis shows how keeping healthy and active are constructed as insufficient markers of a productive and successful older age. These markers are supplanted by a neoliberal discourse which prioritises enterprise and economic productivity in retirement. However, the Weary subject position has implications within this discourse which constrain the valued contribution of older adults to productive work yet deny access to this group to entrepreneurial endeavours. This highlights the de-stabilization of retirement and critical tensions in its discursive reconceptualization as a period of entrepreneurial endeavour |
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| Keywords: |
Enterprise; retirement; successful ageing; productive ageing |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
404 |
| End Page: |
417 |