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Visual Jihad: Constructing the “Good Muslim” in Online Jihadist Magazines
Studies in Conflict & Terrorism, Volume: 44, Issue: 5, Pages: 363 - 386
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Images are known to have important effects on human perception and persuasion. Jihadist groups are also known to make strategic use of emotive imagery and symbolism for persuasive ends. Yet until recently studies of the online magazines published by violent jihadist groups largely focused on their t...
|Published in:||Studies in Conflict & Terrorism|
Informa UK Limited
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Images are known to have important effects on human perception and persuasion. Jihadist groups are also known to make strategic use of emotive imagery and symbolism for persuasive ends. Yet until recently studies of the online magazines published by violent jihadist groups largely focused on their textual, not their image, content and, whilst the image content of these magazines is now the subject of a burgeoning number of studies, few of these compare the images used by different groups. This article accordingly offers a cross-group comparison, examining the image content of a total of 39 issues of five online magazines published by four different jihadist groups. Starting with a content analysis, it shows that the images’ most common focus is non-leader jihadis. Using a news values analysis, it then shows how these images of non-leader jihadis are used to visually construct the identity of a ‘good Muslim’. This construct is characterised by three traits, each corresponding to a different news value: fulfilled (personalisation); active (consonance); and, respected (prominence). Moreover, these traits are intertwined: fulfilment comes from responding actively to the call to violent jihad, which in turn promises respect. The article concludes by highlighting some subtle differences between how the news values of personalisation, consonance and prominence are realised in the different magazines, and by discussing the implications of the ‘good Muslim’ construct for efforts to develop counter-messages.
terrorism, counterterrorism, images, identity
Hillary Rodham Clinton School of Law