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The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

Waqar Nadeem, Mari Juntunen, Nick Hajli Orcid Logo, Mina Tajvidi

Journal of Business Ethics

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Journal of Business Ethics
ISSN: 0167-4544 1573-0697
Published: 2019
Online Access: Check full text

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Keywords: Sharing economy, Marketing ethics, Value co-creation, Service dominant logic
College: Faculty of Humanities and Social Sciences