Journal article 635 views 98 downloads
Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing
Ioan Opris,
Sorin Cristian Ionescu,
Mikhail A. Lebedev,
Frederic Boy 
,
Peter Lewinski,
Laura Ballerini
,
Peter Lewinski,
Laura Ballerini
Frontiers in Neuroscience, Volume: 14
Swansea University Author:
Frederic Boy
-
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DOI (Published version): 10.3389/fnins.2020.00053
Abstract
Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing
| Published in: | Frontiers in Neuroscience |
|---|---|
| ISSN: | 1662-453X |
| Published: |
Frontiers Media SA
2020
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| Online Access: |
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|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa53798 |
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| Keywords: |
neuromarketing, neuromanagement, brand preference, consumer, ERPs |
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| College: |
Faculty of Humanities and Social Sciences |