Journal article 635 views 98 downloads
Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing
Ioan Opris,
Sorin Cristian Ionescu,
Mikhail A. Lebedev,
Frederic Boy
,
Peter Lewinski,
Laura Ballerini
Frontiers in Neuroscience, Volume: 14
Swansea University Author:
Frederic Boy
-
PDF | Version of Record
Released under the terms of a Creative Commons Attribution License (CC-BY).
Download (132.35KB)
DOI (Published version): 10.3389/fnins.2020.00053
Abstract
Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing
Published in: | Frontiers in Neuroscience |
---|---|
ISSN: | 1662-453X |
Published: |
Frontiers Media SA
2020
|
Online Access: |
Check full text
|
URI: | https://cronfa.swan.ac.uk/Record/cronfa53798 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Keywords: |
neuromarketing, neuromanagement, brand preference, consumer, ERPs |
---|---|
College: |
Faculty of Humanities and Social Sciences |