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Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing / Frederic, Boy

Frontiers in Neuroscience, Volume: 14

Swansea University Author: Frederic, Boy

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Published in: Frontiers in Neuroscience
ISSN: 1662-453X
Published: Frontiers Media SA 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa53798
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Keywords: neuromarketing, neuromanagement, brand preference, consumer, ERPs